@Pistachio speaking at AimWest about Twitter

Influence was attracting attention to yourself.



.....and then my connection crashed. moving on...

Information flows very fast on twitter. Examples include when an earthquake happened and was tweeted, when the plane went into the Hudson and was tweeted almost instantaniously, the last tweet from an iranian protester.

The technology that twitter is most disrupting....
isolation...:P, email, and facebook were the top ones.

• Twitter is a way to connect with people who will drive your passions, share your interest and foster your productivity....by removing the isolation. Neat thing for West Michigan.
• With twitter, my people are always with me.
• use it where you think best.

Data analysis....twitter venn...very cool tool.

Analysis tools, integration tools, twitter is a way to connect to other avenues of social content.

Business Uses!!!!

• Externally - events, community lead generation, ....baker tweet? You open the oven, get the cookies, hit the button and it tweets about cookies. Very easy for employees to use.
• Internally - totally the reason why I'm here.....Sales teams, event planning project status, Employee Support, mentoring, problem solving, and purely social.

Off-Platform Benefits

• SEO
• Research - passively or actively
• Content Generation Engine
• Word of Mouth - example of HP/IBM? selling refurbished machine only using twitter...
• PR Gravity

How to start?

• Be useful - take selfish messages and turn them inside out.
• Listen first and engaged in the stuff they want to learn about.
• Learn
• Care
• Serve

Manners 101

• Dress nicely, background graphic, avatar
• Introduce yourself - fill out profile completely and mention twitter
• Be a good conversationalist - listen, respond, contribute relevant material

Business Objectives

• measured by the most appropriate standards for the objective
• Follower numbers....yes but....

Work towards efficiency

• Tools
• Objectives
• Discipline

Outlook -

• Landscape for business use of Twitter and microsharing generally
• How to think about brand opportunities in microsharing
• What's on the horizon, what trends should we watch for next?

Q and A - twitter has been english based but incorporating other languages - what happens to the global audience? Some fragmented but translation services are coming that will open the pathway up more.

How do you see twitter changing corporate culture? or does corporate culture need to change first - answer will different at every company. Ingrained culture is hard to crack - but the shift will have to come.

Once nice thing that sm emphasizes is quality and honestly - if you don't have it it will illuminate it.

There are many different SM tools, which one do you focus your time on - it's entirely up to you. Focus on the ones that work for you, you can't be everywhere at once.

How do you know you are listening/linking to the right terms? Personally would look what others are doing and how they are doing it - look for the signals.

Need to tell my boss about poptart and beer walmart story....