Google Analytics with Social Media

Missed first part on Google Analytics - good stuff but available elsewhere....

Cindy et al from Amway

They have been listening to what has been happing online since 1999. Looked for a deeper understanding in who what and why.

They found out that conversation skews negative online - they are working to change it with Social Media

The products drive the good things about Amway - sales and recruitment are the bad.

Why do people say negative things - it was historical, things that happened in the 80s and 90s.

Where is the conversation coming from? Word of Mouth? ...

Not sure how much I'm engaged in this presentation as it doesn't speak directly to my issues. Had an interesting conversation in the long lunch line with a representative from Haworth, largely around implementing internal SM and how to track it.

There are many arguments for/against tracking. Right now I know that we don't track blogging and discussion board behavior on SP 2007, for why I do not know. But with the advent of SharePoint 2010, there will be rating and other tools, but I hope there will be more robust analyitcal tools available so as an enduser/poweruser I don't need to bug IT for more data.

Right now pretty beat from the conference, but will post more on this in future.